Company History
                           Service Oil Company
                                  Since 1959

Warren Lerch started Service Oil Co., Inc in 1959.  At that time the business
consisted of full service fuel islands and light service such as oil changes
and manual car washing.  The original structure had three bays of which
two were automotive service bays and the third housed fire trucks for the
Town Of Algoma Fire Department.

In 1971 the Fire Department moved out of the third bay and a Beverage
Mart was constructed.  By this time the service evolved to all major and
minor repairs with a specialization in automotive and mobile refrigeration.

In 1986 an addition was constructed onto the Beverage Mart to create
the new convenience store concept.  The automotive service aspect of the
business was now installing automotive aftermarket products for new car
dealers such as air conditioning, speed controls, power windows and locks,
radios, remote entry and sun roofs. The company began  consulting,
designing and installing air conditioning systems for Oshkosh Corporation
for off road and military applications.

1992 brought the most significant change to the company since it originated. 
Various land acquisitions through time finally allowed the construction
of an entirely new building.  The building housed a 4100 square foot
convenience store and a 4700 square foot automotive service center. 

In 2000, a 4700 square foot addition was added to the automotive service
department, bringing the total service area to 9400 square feet.  Three hoists
and a Hunter Alignment center were installed in the addition.  Total number
of service bays total 24. The service department now has a facility that allows
us to provide our customers with complete automotive service.


                                                      2009